Palmer Manufacturing & Supply

Forged with strategy

Palmer Manufacturing & Supply started as a jobbing iron and aluminum foundry in 1975, and has since grown into one of the world’s most recognized names in foundry equipment. Over the years, additional companies were purchased and brought under a single ownership. However, because each company developed its own identity individually, there was no shared vision—which created confusion for customers and potential business partnerships.

I proposed a new corporate brand architecture to create a sense of customer experience consistency. Rather than experiencing what looks to be an unrelated set of companies, this brand strategy presents a unified, professional offering of industrial products and services. This strong master brand simplifies the portfolio, providing immediate credibility for new products and services—and most importantly creates a huge advantage in competitive situations.

ROLES
#strategy #brand #identity #logo #print #design

AGENCY
freelance